Critical Discourse Analysis of Sexual Enhancement Medication Ads
نویسندگان
چکیده
................................................................................................................v Chapter 1: Introduction..........................................................................................1 Chapter 2: Literature Review.................................................................................3 Critical Social Research and Marketing............................................................3 Theory of Discourse .........................................................................................3 Generic Analysis ..............................................................................................4 Fairclough and Critical Discourse Analysis ......................................................5 Mass Media and Mass Marketing.....................................................................6 Gender Theory and Masculinities Studies........................................................6 The Emergence of Viagra and Erectile Dysfunction.........................................8 Chapter 3: Methodology ......................................................................................11 Chapter 4: Sexual Enhancement Medication Marketing Texts............................14 Magazine Advertisements ..............................................................................14 Television Commercials .................................................................................18 Discussion......................................................................................................24 Chapter 5: Conclusion.........................................................................................26 References..........................................................................................................30 Appendices .........................................................................................................31 Vita ......................................................................................................................38
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